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Toschi.it
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| History |
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1945
A day quite unlike any other, in 1945. The war is drawing to a close, time to roll up our sleeves and set about reconstruction.
In a little workshop on the outskirts of Vignola, famous worldwide for its wonderful cherries, two brothers Giancarlo and Lanfranco Toschi, faced with an unusually abundant harvest, are inspired with a touch of genius.
They start production on a commercial scale of what was to be able to enjoy them all year round. This is just the first in a long line of product that today are known everywhere as Frutta sotto Spirito. And thus the Toschi story begins. |
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production company founded cherry liqueur
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1953
In 1953 Toschi teams up with the legendary, world-beating Ferrari name to launch its products. Champion driver Alberto Ascari endorses the special gift box; a miniature racing car containing three bottles of Toschi liqueurs. |
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ferrari car gift box for liqueur toschi
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1957
1957 sees the debut of Toschi Cherry Brandy: a liqueur obtained by steeping the famous black cherries of Vignola in alcohol. |
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steeping liqueur production
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1960
By now WW2 is fast into memory and here is again room for creativity, imagination and inspiration. Work begins on the Vignola’s delicious fresh local, and our syrups and bottled Amarena cherries are born. |
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cherries syrup production, Amarena cherries
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1961
In 1961, Giancarlo Toschi lays the foundation for the new Savignano sul Panaro (Modena) premises, still the companys headquarter. |
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construction Toschi headquarter
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1962
In 1962, a deluxe gift pack celebrates the products from the Vignola soil. Frutta Spiritosa and Nocino make their first appearance. |
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Frutta Spiritosa production, Nocino liquor
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1970
1970: the official lauch of Frutta Spiritosa (fruit bottled in alcohol), and the Toschi brand goes global. |
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export Toschi products
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1981
In 1981, the Vignola Research Centre launches Il Premio Ciliegia d’Oro (Golden Cherry Prize) under the sponsorship of Toschi. The prize is awarded annually to honour natives of the Modena area who have achieved notable success in the social, cultural, industrial, commercial, sports or humanitarian arenas. |
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Golden Cherry Prize
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1985
In 1985 a major TV compaign launches Piper Menta, the truly original soft drink in a can from Toschi. |
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piper menta, soft drink mint
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1989
1989 is the year of Toschi Fantasciroppi, delicious syrups for a fantastically successful summer. |
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syrups, summer
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1998
Over the course of 1996 and 1998 Mirtillblueberry and Fragol strawberry come into being, sweet fruit liqueurs with added whole fruit. 1998 also sees the birth of a whole new business: the benchmark for quality ice-cream makers. |
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mirtillblueberry liqueur, sweet fruit liqueurs, ice cream production
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2000
In 2000, Toschi presents its new line in balsamic vinegar Gino Toschi Aceto Balsamico di Modena, yet another products with strong link sto the Modena tradition. In the same year the company achieves UNI-EN ISO 9002:1994 certification. |
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balsamic vinegar, certifications
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2004
In 2004, Toschi quality is endorsed with UNI EN ISO 9001:2000 certification. The following year the whole range of products receive IFS (International Food Standar) certification. |
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UNI EN ISO 9001:2000, IFS certification
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2006
Toschi makes an appearance at the 64th Venice Film Festival. The film “Non pensarci”, presented at the Giornate degli Autori (Auteurs Day), was partly filmed at the Toschi Vignola headquarters, chosen by director Gianni Zanasi as one of his locations, for its soft colours, gentle, hazy atmosphere and its authenticity. The film stars Valerio Mastrandrea, Giuseppe Battiston, Anita Caprioli and Caterina Murino.
In 2006 Fragolnd Mirtillet a brand new, up-to-the-minute-minute look. An elegant, slender silhouette make the bottles look even inviting. |
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Venice Film Festival
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2008
2008 sees the debut of another amazing new product: Toschi Sambuca Stardust. A stroke of genius and a truly dramatic effect achieved by adding flakes of edible silver to the famous anise-based Italian liqueur.
By the end of 2008, the company is putting its skills and resources to work in the field of hand-crafted gourmet ice-cream.
The companys new direction is clearly signaled by the new products offering businesses in that food sector a complete range to choose from, together with a specially dedicated company division and a newly organized sales network. |
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sambuca, anisette liqueur, ice cream products
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2009
After obtaining the IGP for the balsamic vinegar of Modena, the company revises the reference line and comes the Vinegar Gino Toschi, with a restilyng the logo. |
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IGP balsamic vinegar
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2010
The company celebrates its 65th anniversary and review in a more modern line of products with which it was born: the fruit spirit. |
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redesign packaging fruit spirit
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